The 4Ps of Marketing Are Gone The 4Es of Marketing Have Arrived

Marketing, one of the critical departments for the company, continues to offer brilliant career opportunities for many employees.

Marketing, one of the critical departments for companies, continues to offer brilliant career opportunities for many employees. As such, the interest of new graduates in the marketing department is increasing. Do you know what qualities recruiters look for in candidates applying for positions in marketing departments? Anyone who has anything to do with Marketing is more or less familiar with the 4Ps of Marketing. So, have you heard of the marketer's 4E?

Levent Sevinç, Founder and CEO of Assessment Systems, who has evaluated nearly 4 million people with Evaluation Center applications and psychometric tools to date, says that they basically look for eight competencies in the candidates they evaluate for marketing positions, and emphasizes that they have gathered these competencies under 4 main headings.

Here are the 4Es of a good marketer

Explore

As digitalization affects every aspect of life, it has not overlooked marketing. Both the scope and functions of the marketing department have changed with digital. Communication tools, communication channels, consumer habits, in short, everything about marketing continues to change and develop. Therefore, it is critical for marketing professionals to have two competencies to keep up with this change and the speed of the digital world: "Openness to Learning" and "Innovation".

Evaluate

Apart from this, many marketing experts are expected to be able to evaluate the conditions of the market in which the company is located. Marketing professionals need to be able to systematically analyze every case they encounter. A marketing expert who cannot correctly evaluate the information he has obtained about the competitor, product, market, target audience or cannot correctly solve the problems he encounters cannot be expected to make the right action decision. Therefore, “Analytical Thinking” and “Reasoning” competencies are other competencies recruiters concentrate on in these positions.

Envisage (Imagine, visualize)

It is very important for marketing experts to be able to evaluate the problems they face from a theoretical perspective and to offer creative solutions to these problems. Marketing professionals should be able to see the relationships between events easily, embody abstract concepts and visualize their thoughts in the minds of others. Regardless of the branch of marketing they work in, marketing professionals are also expected to produce new ideas and have a perspective that can go beyond the mold. Therefore, we can say that “Creativity and Abstract Thinking” are indispensable competencies for marketing positions.

Explain

Marketing professionals are required to be at a certain level in both written and verbal communication, this is a critical competence especially in marketing communication branches. However, even if the marketing specialist is not communicating directly with the customer, it is very important for the desired business result to be able to accurately convey his ideas and requests to his team, to the parties he cooperates with or to whom he receives service. Here, too, both "Persuasive Communication" and "Relationship Building" competencies are expected to be developed.